{"id":2577,"date":"2024-12-16T13:08:50","date_gmt":"2024-12-16T13:08:50","guid":{"rendered":"https:\/\/theuntold.be\/?post_type=project&p=2577"},"modified":"2024-12-17T19:49:24","modified_gmt":"2024-12-17T19:49:24","slug":"ido-studio","status":"publish","type":"project","link":"https:\/\/theuntold.be\/index.php\/project\/ido-studio\/","title":{"rendered":"Id\u00f5 studio"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.25.1″ _module_preset=”default” background_color=”#fff8f3″ collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”_initial” header_font=”Georama|600|||||||” header_font_size=”60px” header_line_height=”1.2em” custom_margin=”||10px||false|false” hover_enabled=”0″ header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” inline_fonts=”Anton” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

fotografie +<\/span> huisstijl <\/span><\/span><\/span>+<\/span> animatie<\/span><\/span><\/span><\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”_initial” header_font=”Georama|600|||||||” header_font_size=”60px” header_line_height=”1.2em” custom_margin=”||10px||false|false” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” inline_fonts=”Anton” global_colors_info=”{}”]<\/p>\n

IDO STUDIO<\/span><\/h1>\n

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Lien van ID\u014c STUDIO, een gezellige pilatesstudio, kwam bij me terecht met een dubbele vraag: ze wilde enerzijds nieuwe foto’s, maar ze wilde ook meer gebruik kunnen maken van haar huidige huisstijl.<\/p>\n

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fotografie +<\/span> huisstijl <\/span><\/span><\/span>+<\/span> animatie<\/span><\/span><\/span><\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”_initial” header_font=”||||||||” header_4_font=”Georama|600|||||||” header_4_font_size=”19px” header_4_line_height=”1.4em” text_orientation=”right” header_4_font_size_tablet=”16px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|desktop” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

De vraag<\/h4>\n

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Lien wilde in eerste instantie een fotoreportage boeken om op haar website en sociale media te gebruiken. Daarnaast had Lien ook al een heel leuk logo, maar voelde ze dat ze nood had aan meer grafische elementen om te gebruiken in haar visuele branding.\u00a0<\/p>\n

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De aanpak<\/h4>\n

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Het eerste wat we deden was een datum vastleggen voor de fotoshoot. Op een zaterdagochtend ging ik naar de mooie studio en volgde er 3 lessen mee. Vanachter mijn camera welteverstaan, want amai, pilates is niet niks! Terwijl Lien lesgaf, maakte ik de beelden. Ik spreek vooraf ook altijd met de klant af waar de beelden juist nodig voor zijn, zodat ik een lijstje kan maken van wat voor soorten foto’s ik z\u00e9ker moet maken. Ik wil dat de klant minstens een jaar verder kan met de afgeleverde fotoreeks. Daarom is het belangrijk dat ik zowel sfeerfoto’s, actiefoto’s, details en portretten maak. En dan ook liefst nog in verschillende outfits, want je wil als ondernemer niet in iedere foto dezelfde outfit dragen. De shoot ging supervlot.
Nadien ging ik aan de slag met de bestaande – en heel mooie, stijlvolle – huisstijl van ID\u014c STUDIO. Het logo was heel dankbaar om vanuit te starten: ik haalde het uit elkaar en gebruikte de verschillende vormen als bouwstenen voor een uitgebreidere branding. Ik maakte korte animaties die verwezen naar de gecontroleerde bewegingen van pilates. Ik maakte grafische achtergronden voor posts en ik maakte “overlays” (dat zijn laagjes die je bovenop een foto of video kan leggen, een soort van doorkijkje). Ik leverde al het grafisch materiaal af en tijdens een laatste zoomcall met Lien toonde ik haar hoe ze met dat materiaal zelf aan de slag kan in Canva. Op die manier kan ze zelf creatief zijn zonder dat de drempel daarvoor te hoog is.<\/p>\n

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Het resultaat<\/h4>\n

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fotografie + huisstijl + animatieIDO STUDIOLien van ID\u014c STUDIO, een gezellige pilatesstudio, kwam bij me terecht met een dubbele vraag: ze wilde enerzijds nieuwe foto’s, maar ze wilde ook meer gebruik kunnen maken van haar huidige huisstijl.fotografie + huisstijl + animatieDe vraagLien wilde in eerste instantie een fotoreportage boeken om op haar website en sociale […]<\/p>\n","protected":false},"author":1,"featured_media":2616,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[18,14,13],"project_tag":[],"class_list":["post-2577","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-animatie","project_category-fotografie","project_category-huisstijl"],"_links":{"self":[{"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/project\/2577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/comments?post=2577"}],"version-history":[{"count":8,"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/project\/2577\/revisions"}],"predecessor-version":[{"id":2721,"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/project\/2577\/revisions\/2721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/media\/2616"}],"wp:attachment":[{"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/media?parent=2577"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/project_category?post=2577"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/theuntold.be\/index.php\/wp-json\/wp\/v2\/project_tag?post=2577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}